Cloud Paint in Beam
"The blush that started the entire liquid-blush wave. Still holds up."
Verdict —A softer, more forgiving formula than the newer wave. Perfect for beginners.
Cloud Paint walked so Soft Pinch could run. If you find Rare Beauty too intense or you're new to liquid blush, this is where you start. The formula is more of a gel-cream than a water-thin liquid, which means it moves slower and forgives more.
Beam is the peachy-coral shade that makes everyone look like they went for a run. Dusk is my autumn shade, Storm is beautiful on deeper skin, and Puff is a cool pink that's stunning under a warm foundation.
It's not the most pigmented blush on the market, and honestly that's the point. If you want subtle, buildable, foolproof cheek color, this is still the answer four years later.
- +Squeeze tube gives you tight control
- +Blends slowly so you can build gradually
- +Beam is a genuinely universal peach
- –Less pigmented than Rare Beauty
- –You need a real amount for a visible flush